Category Archives: Planning
HOW DOES GOOGLE PLAN?
Planning is “A management fuction that involves defining goals, establishing strategies for achieving those goals and developing plans integrate and coordinate activities.” (Robbins, Bergman, Stagg & Coulter, 2009, pg246) To be more specific, it consists of five steps. Setting goals, developing commitment, developing effective plans, tracking progress toward goal achievement and maintaining flexibility. The most important part amongst the five is developing effective action plans because it is meaningless if we leave our plans on tthe paper.
planning is an indispensible and important part of management, not only because it provides us direction but also it leads to persistant and intensified effort. Obviously, having a plan can motivate employees to work harder and therefore, it is a benefit for an organisation. The business environment is now changing, organisations should also change themselves to meet the changing needs of society, this is relying on planning.
The first step of panning is to set goals. There is a method called ‘smart” that helps setting goals, that is, specific, measurable, attainable, realistic, and timely. This is how goals should be set ideally. But it is useless if nobody cares the goals, so we need to develop commitment to goals next. A simple way to do that is to set goals with employees. Then generate action plans, which should involve specific steps, people, resources and time period. It is important to track progrss at times so that they could stay in the way towards succeed. Last but not the least, it is not advisable to follow the plans rigorously in case of unexpected situation. In other words, maintain the plan flexible.
As we know, Google is a famous international company from America, and is a leader in the IT field. Even though it has a large number of uers and makes a lot of money, it is still adapting itself to the changing needs of users. Google’s mission is known as “organize the world’s information and make it universally accesible.” In order to achieve that, it is now setting a new goal: “improve its mobile search sevices by automatically deliver information you couldn’t think to search for online.” Consequently, Google started to cooperate with Android so it can guess what you need by mobile devices via GPS chips and other sensors. Google is trying hard to provide any information needed at any time now. Actually, it has already “offered unsolicited directions, weather forecasts, flight updates, and other information when it thinks you need them. In addition, Google glass has already been developed. It is a multifuctional glass with an integrated display which provide useful information and it is hands-free. This could avoid the incovenience of taking out the phone from the pocket. Further more, Google now has already “combines location data with real-time feeds.” It is possible to find arrival time at the bus stop by pulling out our phone now. In the future, there will be more marvellous functions on our phones according to Google’s plan.
Reference list:
retrieved September 1, 2013, from http://www.technologyreview.com/news/507451/how-google-plans-to-find-the-ungoogleable/
Stephen P, R. (2009). Foundations of management (3rd edition) French Forest, N.S.W.: Pearson Education.
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